Survey Researcher

Survey researchers design surveys and analyze data. Surveys are used to collect factual data, such as employment and salary information, or to ask questions in order to understand people’s opinions, preferences, beliefs, or desires.

Survey researchers typically do the following:

• Conduct background research on survey topics
• Plan and design surveys, and determine appropriate survey methods
• Test surveys to make sure that people will understand the questions being asked
• Coordinate the work of survey interviewers and data collectors
• Account for and solve problems caused by nonresponse or other sampling issues
• Analyze data, using statistical software and techniques
• Summarize survey data, using tables, graphs, and fact sheets
• Evaluate surveys, the methods underlying them, and their performance to improve future surveys

Survey researchers held about 10,400 jobs in 2021. The largest employers of survey researchers were as follows:

Other professional, scientific, and technical services	37%
Educational services; state, local, and private	17
Scientific research and development services	16
Self-employed workers	7
Religious, grantmaking, civic, professional, and similar organizations	5

Survey researchers work in research firms, polling organizations, nonprofits, and corporations.

Survey researchers who conduct interviews have frequent contact with the public. Some may work outside the office, traveling to meet with clients or conducting in-person interviews and focus group sessions. When designing surveys and analyzing data, they usually work alone in an office setting, although some work on teams with other researchers.

Survey researchers typically need at least a master’s degree to enter the occupation. However, a bachelor’s degree may be sufficient for some entry-level positions.

Education

Survey researchers typically need a master’s degree or Ph.D. The master’s degree may be in a variety of fields, including marketing or survey research, statistics, or social sciences. A bachelor’s degree is sufficient for some entry-level positions.

To prepare to enter this occupation, students should take courses in research methods, survey methodology, computer science, mathematics, and statistics. Many also may benefit from taking business courses, such as marketing and consumer behavior, and social science courses, such as psychology, sociology, and economics.

Other Experience

Prospective survey researchers can gain experience through internships or fellowships. Many businesses, research and polling firms, and marketing companies offer internships for college students or recent graduates who want to work in market and survey research. These opportunities, which provide valuable experience, can be very helpful toward getting a job.

Licenses, Certifications, and Registrations

Although survey researchers are not required by law to be licensed or certified, certification can show a level of professional competence.

The Insights Association offers the Professional Researcher Certification for survey researchers. To qualify, candidates must have at least 3 years of experience working in opinion and marketing research, pass an exam, and be a member of a professional organization. Researchers must complete continuing education courses and apply for renewal every 2 years to maintain their certification.

Survey researchers typically have an interest in the Thinking, Persuading and Organizing interest areas, according to the Holland Code framework. The Thinking interest area indicates a focus on researching, investigating, and increasing the understanding of natural laws. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people. The Organizing interest area indicates a focus on working with information and processes to keep things arranged in orderly systems.

If you are not sure whether you have a Thinking or Persuading or Organizing interest which might fit with a career as a survey researcher, you can take a career test to measure your interests.

Survey researchers should also possess the following specific qualities:

Analytical skills. Survey researchers must be able to apply statistical techniques to large amounts of data and interpret the analysis correctly. They also should be proficient in statistical software to analyze data.

Communication skills. Survey researchers need strong communication skills when conducting surveys and interpreting and presenting results to clients.

Critical-thinking skills. Survey researchers must design or choose a survey and survey method that best captures the information needed. They must also be able to look at the data and analyses and understand what can be learned from the survey.

Detail oriented. Survey researchers must pay attention to details as they work because survey results depend on collecting, analyzing, and reporting the data accurately. 

Problem-solving skills. Survey researchers need problem-solving skills when identifying survey design issues, adjusting data, and interpreting survey results.

The median annual wage for survey researchers was $59,740 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $26,360, and the highest 10 percent earned more than $101,180.

In May 2021, the median annual wages for survey researchers in the top industries in which they worked were as follows:

Scientific research and development services	$62,410
Religious, grantmaking, civic, professional, and similar organizations	60,930
Other professional, scientific, and technical services	59,130
Educational services; state, local, and private	48,210

Employment of survey researchers is projected to grow 6 percent from 2021 to 2031, about as fast as the average for all occupations.

About 1,000 openings for survey researchers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. 

Employment

Survey researchers will be in demand in marketing, research, and polling establishments to plan and design surveys and to analyze data. Continued adoption of data mining—finding trends in large sets of existing data—and collecting information from social media sites are expected to reduce the need for some traditional survey methods, such as telephone and in-person interviews. The use of big data in market research will reduce the demand for survey researchers to gather survey information, although these researchers will continue to be needed to analyze data.

For more information about careers in survey research, visit

American Association for Public Opinion Research

Insights Association

 

 

Where does this information come from?

The career information above is taken from the Bureau of Labor Statistics Occupational Outlook Handbook. This excellent resource for occupational data is published by the U.S. Department of Labor every two years. Truity periodically updates our site with information from the BLS database.

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I am not sure if this career is right for me. How can I decide?

There are many excellent tools available that will allow you to measure your interests, profile your personality, and match these traits with appropriate careers. On this site, you can take the Career Personality Profiler assessment, the Holland Code assessment, or the Photo Career Quiz.